Who Are We?
Asmodee Canada is the leading distributor of tabletop games in Canada. Together with Lion Rampant Imports, acquired in 2019, we distribute over 12,000 product lines to nearly 1,500 customers throughout the country, including mass and specialty mass retailers, toy and generalist stores, as well as core and hobby shops throughout the country. Our combined portfolio includes the industry’s most popular games, like Spot it!, Ticket to Ride, CATAN, Pandemic, Carcassonne, Dixit, Codenames, and Ghost Blitz, as well as an extensive collection of puzzles.
The distribution of non-Asmodee games is an important component to our position as THE one-stop-shop for Canadian retailers. These titles make up approximately 50% of our annual revenues, and when combined with our broad range of Asmodee-owned games, make for an unrivaled portfolio of products, with near-total coverage of the most sought-after games on the market.
At Asmodee we are passionate about great games and the amazing stories they allow us to tell together. It is this that drives our commitment to the growth of the Canadian games market. Beyond distribution, our marketing expertise brings added value to partner studios through targeted campaigns that allow us to drive and bolster demand for key titles across the country among both retail partners and consumers.
About Lion Rampant Imports
Lion Rampant Imports is a full service game distributor operating out of Brantford, Ontario, Canada. Lion Rampant was founded in 1992 and has since grown into Canada’s largest distributor of Hobby Adventure games.
In addition, Lion Rampant distributes a full range of family board games, educational games, strategy games, dice, paints, collectible games, and miniature games.
With Lion Rampant, you will stay up to date with the latest and best in gaming. Our huge selection and efficient distribution network will help you make your business a success.
Lion Rampant Imports is your games distributor of choice!
What Do We Offer?
A commitment to delivering world-class service to retail customers in terms of product range, availability, and support, while working with suppliers to promote and distribute new and existing games in the best possible way.
- Unrivaled reach among Canadian mass and hobby retailers
- A team of over 100 trained and paid demonstrators for key shows, conventions, festivals and in-store activations
- Strategic public relations outreach via two regional PR agencies
- Relationships with Canada’s most influential game reviewers and “geek” media
- Access to a thriving Canadian Organized Play (OP) scene, managed in-house by one full-time staff member
- Strategic content marketing, leveraging both digital and print channels, including a new contemporary lifestyle print and online magazine, a consumer website as well as growing social media platforms, managed by a full-time specialist
- Multiple paid advertisement opportunities including a growing presence on Amazon.ca
Asmodee Canada in the Time of COVID-19
The health and safety of our employees, customers, game publishers, and community is our top priority. With the onset of COVID-19, we’ve adapted and refocused our priorities and efforts in many areas to support the strength of the Canadian tabletop games market. Some of the ways we’ve adjusted to the “new normal” include, temporarily switching from live to online trade events, which enables us to provide customers with the important brand and product information they need, while maintaining social distancing. In addition, our recent launch of the Hobby Next Program, allows us to support brick-and-mortar retailers with incentives for their customers. On a consumer level, we create content to showcase and promote how games can play an important role in dealing with the struggles that have come with confinement.